Should you have a home button in your navigation on your site?

[Modmium]

It is easy to be blind and think that everyone does just like you when you design that menu on you´re website.

Found a nice experiment that might change you´re mind, or not.

Takeaways​

Here are a few things this experiment made them realize…

• If you have a non-technical audience, you really need to fit that “home” link in your navigation. On Site #4 (the least technical audience of the bunch) there was a 302% increase in visits to the home page once the home link was introduced to the navigation.
• While technical audiences had an easier time finding their way home with just the logo, there was still an increase in the percentage of visits to home in every case once the nav link was introduced. Site #1 (the most technical audience) had an increase of 42% of people going home once the nav link was introduced, while Site #2 had an increase of 30%.
• The menu style certainly had an effect on the results. Once the home nav link was hidden behind a hamburger menu toggle, the split between logo clicks and nav link clicks changed pretty dramatically (except for Site 4, which still split 84.91% to 15.09% in favor of the nav link).
• There is a portion of the world that really doesn’t know clicking the logo takes you home. Site #4 was a great example of this, which had the most dramatic split between logo and nav link clicks (87.5% to 12.5%) and saw a 302% increase in visits home once given the home nav link option. With this kind of audience, the home link is almost mandatory.

Source and the full article, here.

 

[frank9099]

Thank you for sharing, Its nice to see someone able to test different type of users on different platforms and its behavior toward something ^^

 

[Bouncer86]

thank you very much for sharing. sure important

 

[bob]

Yeah absolutely agree with you..