- Joined
- May 7, 2023
- Messages
- 213
What you'll learn
- Navigating to Google Ads platform
- Identifying your goal as a business
- Google Ads metrics
- Google Ads targeting
- Google Ads audience targeting
- Google Ads keyword targeting
- How Google Ads auction works
- Winning Google Search campaign structure
- Google Search ads bidding strategies
- Google Ads conversion tracking
- Google Search campaign setup
- Google Search ads negative keywords
- Google Search ads dynamic keyword insertions
- Downloadable negative keyword list
- Reading auction insights
- Google Ads Optimizations (with the downloadable checklist)
- Google Display Ads
- Google Display Ads bidding strategies
- Google Display Ads campaign setup
- Google Discovery Ads basics
- Google Discovery Ads bidding strategies
- Google Discovery Ads campaign setup
- Google Shopping Ads profit calculator
- Google Shopping Ads conversion tracking from Analytics
- Google Merchant Center training
- Pulling product feed from the Google Merchant Center
- Google Shopping Ads campaign setup
- Google Video Ads (YouTube Ads) basics
- Google Video Ads (YouTube Ads) creative formula for lead generation
- Google Video Ads (YouTube Ads) creative formula for ecommerce
- Google Video Ads (YouTube Ads) campaign setup
- Google Video Ads (YouTube Ads) campaign optimization
- Google Performance Max Ads basics
- Google Performance Max Ads campaign setup
- Google Performance Max Ads optimizations
- Google App campaigns basics
- Google App campaign setup